It is true that solar radiation (sun light) causes the CBD oil to change color. This takes place because the organics in the carrier coconut oil or plant compounds suspended in the CBD oil will brown just like your skin when exposed to light. This will make the oil “rose” or gradually turn a reddish color. The efficacy of the oil arguably remains the same, but the color change throws people off.
Given that most people store their CBD in a pantry, refrigerator, or room free of direct sunlight, we decided the benefits of providing customers a transparent bottle outweigh the risk of light degrading or tanning of the oil. Our clear, square bottles provide our customers with peace of mind that the full spectrum CBD they take is the highest quality in the market.
The following article provides more details on various extraction methods and the impact different processes have on the color of the CBD oil. https://www.cannainsider.com/reviews/cbd-oil-color/
This canninsider article also contains a useful dosage guide that mirrors the matrix we provide to Evercure customers originally sourced from Leafy.com.